The Icon Museum and Study Center Website
Wilcox Design was engaged by the Museum of Russian Icons in Clinton, Massachusetts, to develop a complete rebranding—a new name, a new identity and a new website, to reflect its evolution from a passion project of its founder to present his expansive collection of Russian Icons to an international locus for the exhibition, collection, and study of Eastern Christian art.
Growing out of a recent strategic planning process, the rebrand needed to emphasize a revitalized mission to balance exhibition and scholarship, while reflecting the expansion of its collection to include sacred icons from the full range of Eastern Christian cultures.
The updated web structure brings the Study Center into balance with the Museum. New landing page content brought to life our messaging recommendations, which highlighted three key themes for all messaging—icons are our focus, icons are important, we are a unique destination—and identified key messages by target audience.
The client’s goal was to create a visually stunning, image-rich experience not only to encourage in-person visitation, but to make the website a destination in its own right.
The homepage is a dynamic entry point for visitors, offering an at-a-glance view of current offerings and an easily absorbable description of the IM+SC mission and focus.
The collection landing page allows users to browse the museum’s collection and sort images by cultural origin.
In keeping with the IM+SC mission of “illuminating the art of the sacred icon,” we collaborated with the museum team to develop a unique visual resource for those unfamiliar with icons.
Wilcox Design Project Team
Project director and designer: Jean Wilcox, Wilcox Design
Writer and content strategist: Kim Carlin
Web developer: Douglas Green
Photographer: Andrew Ryan